People to People
Pacific Voice LA is the entertainment and media development arm of the People to People Ambassador Program’s Marketing Division. Traveling more than 20,000 students to all seven continents every year, People to People has become the nation’s premiere international education travel provider in the United States. With origins under the supervision of President Dwight D Eisenhower, the People to People Ambassador Programs continue to prepare America’s youth for the intensifying global marketplace.
PVLA’s role in the marketing department is to build the brand through strategic partnerships in the entertainment arena with celebrities such as 2007 American Idol winner and Grammy nominated artist Jordin Sparks www.p2psparks.com .
Creating a Celebrity Ambassador program, People to People is able to leverage a wider audience to drive awareness to the world class international education programs outside of their traditional marketing channels .